Daily Candy

(October 17, 2007)
Tex Next — Not everything’s bigger in Texas. Down in South Austin, they trade big chains and high hair for all things indie. And it’s warm through the winter.
Thanks, Daily Candy!

Stylish Traveller

Austin’s Therapy makes recycling more fashionable: Green fashion moves way past hemp.

(November 8, 2007) Although I’m an avid recycler, my thoughts about eco-friendly fashion largely have been time-trapped in all that was 1998, centering on the unflattering, hemp-made sack dresses, T-shirts and pants.
Read the article at statesman.com
Thanks, Austin American-Statesman!
Story by Marques G. Harper.

Therapeutic Style:
Landmark Boutique Goes Green

(August 2007) The Terms “organic” and “fashion” may not be an obvious pairing, but the term “organic fashion” is neither an oxymoron, nor is it the rough hemp poncho (with or without love beads) that the term may conjure. The fashion world is humming with cutting edge designers and companies who are committed to using organic and sustainable materials and manufacturing in fair trade and environmentally friendly conditions. Therapy Clothing founder Jyl Kutsche is right there with them, designing a campaign to bring her South Congress boutique further into alignment with her ever-growing consciousness of responsible and sustainable living.
Downoad the whole PDF article.
Thanks, Austin Woman Magazine!
Story and Photos by Erica Stall Wiggins.

The Summer of SoCo — INsite Austin

(June 2007)

Thanks, INsite!
by Meg McDaniel with Photos by Sean Claes.

Austin-American Statesman

(March 2007)

Thanks, Austin-American Statesman.

Austin Tidbits

(March 2007)

Thanks, Tidbits.

Austin Monthly

(February 2007)

Thanks for the mention, Austin Monthly.

eat. shop. austin.

the name says it all–therapy has hip clothing lines mixed with cool accessories & a whole wall o’ chocolate. i mean what more does a woman need? the clothing is jaw-dropping beautiful, from impeccable fabrics and color choices to the sexy cuts.

rare

InStyle

(October 2005) Chosen as one of the “hot shops” around the country. Check it out.

Austin Chronicle

(March 2005) Therapy maven Jyl Kutsche provides her own brand of soothing relief from the bi-polar style scene that had once typified the “Austin look”: sloppy preppy frat rat (manic) and slouchy cosmic cowboy (depressive). Kutsche’s original line and fantastic eye for fashion are just the cure for what ails our sometimes too-casual couture. (Plus, she’s one of the main principals behind the First Thursday phenomenon.)

City Paper

(July 2005) Kutsche said she wants her store to “feel like a real closet. We’re not about the biggest trends but everything is current.” The spacious, well-lit store allows you shop at your leisure, free from bombardment by racks of clothes and commission-driven clerks. Kutsche said her philosophy is that “we don’t take fashion so seriously and I think it shows. We have fun with it.”

Ambush Makeover on Fox

(February 2005) Clothing provided by Therapy

Lucky Magazine

(November 2004) Biggest Risk Taker — Always ahead of the curve, this popular boutique is Austin’s premier spot for the newest, most inpiring labels. Currently, Desanka art deco-influenced silk-tops and playful drop-waist Issho dresses are our top picks of the store.

Ambush Makeover on Fox

(April 2004) Clothing provided by Therapy

Nylon Magazine

(November 2003) Voted one of “The World’s Top 100 Places to Buy Gifts”

New York Post

(November 2002) “In the heart of Austin’s trendiest shopping district, Therapy sells funky clothes by artists and designers from around the world. It’s a one-stop shop for the stylish Austin-ite.”

Elle Canada

(May 2004) “Jyl Kutsche, owner of Therapy, one of the hippest fashion boutiques in Austin. Sandra Bullock and Julia Roberts stop in when they’re in town to browse Kutsche’s selection of Mon Petit Oiseau, Leona Edmiston and Miss Sixty–as well as her own flirty collection favoured by the Dixie Chicks’ Martie Maguire.”

Vogue

(November 2003) “Therapy is a key dispenser of Austin style, a Texan’s Steven Alan, a faucet of alt-country, live-music-capitol-of-the-world glamour, things that are fitted and edgily tight but still hark back, in their fashion genetics, to a long-ago dance at a country fair.”

Lucky

(March 2002) Though the prevailing style in Austin tends toward the laid-back, local women still like to stock their closets with the occasional designer label. This is the place to pick up Jared –Gold skirts, gauzy Rhyme dresses, and Mick Jagger-print rocker tees by Smashing Grandpa. Purses by local designer Laura Maclay are so strangely beautiful, you’ll be undable to resist buying one.

Paper City

(October 2000) This Congress Avenue shop is an outpost for L.A. chic. Taking a page from Fred Segal’s book, they carry Earl Jean, Miss Sixty, and their own Therapy line. Look for Austin starlet Laura Maclay’s purse designs.

Citysearch

(October, 2001) Therapy…Austin’s bastion of fashion originality…A fashion designer herself, Therapy owner Jyl Kutsche created her boutique as a launching pad for her clothing designs and those of other fresh up-an-coming talent.

People

(March 11, 2002) At therapy clothing and gift boutique in the hip shopping district of SoCo, Julia Roberts and her boyfriend Danny Moder were whispering and giggling. While Roberts shopped, Moder chatted with saleswoman Sue Kutsche “…He wanted so badly to buy her a necklace or belt buckle!…”